All-star Spokesperson: Gina Della

Gina Della General Manager  Pella Windows & Doors of Wisconsin Uncork your brand’s personality! “I look at a piano, I see a bunch of keys, three pedals, and a box of wood. But Beethoven, Mozart, they saw it, they could just… play.”  — (Good) Will Hunting, 1997 One of my favorite movies of all time.  […]

All-star Spokesperson Salute: Dave Spano

Dave Spano   President & CEO Annex Wealth Management You, too, can become your organization’s Brand Spokesperson– with the right coaching. In my nearly 25 years as Creative Director for WTMJ, one of the nation’s legendary news-talk-sports stations, the hands-down favorite part of any day was working with clients in the recording studio.  Beyond recording their […]

Okay, It’s On Sale – WHY Should I Buy?

Fine.  You’re having a sale.  Lower price, amazing financing, added freebies, balloons for the kiddies, and pony rides.  But why should we buy your product in the first place? A lower price is not a reason to buy.  It’s an incentive – a stimulus – for buying now instead of later.  The reason to buy […]