Award-Winning Quality – Designed for Results
Jim Gilles
72 Wisconsin Broadcasters Association Awards For Excellence
Commercial, Promotional, & Public Service Messages
24 consecutive years
10 Achievement In Radio Awards
Best Creative Director, Best Campaign, Best Commercial
6 ADDY Awards
Milwaukee, Wisconsin – Local Advertiser
Raleigh, North Carolina – National Advertiser
Country Music Association Award
Public Service Promotion
National Orientation Association Award
Publications
Why do so many business owners strive for a “creative” commercial?
So it will be remembered?
Hold that thought.
When it comes to advertising honors, you need to understand that virtually all awards are won based on levels of “creativity.” That means bells & whistles production value, announcer delivery, and humor.
Understand this: Award-winners are not judged based on how much business it brought the one who paid to air it.
Winning awards is exciting.
Yet, if your message doesn’t move your products and services, advertising is at best “creative expression.”
Your message must be memorable.
So make sure it has what it takes to go to work for you.
At MADBRAMA, that’s job #1.