All-star Spokesperson Salute: Dave Spano
Dave Spano President & CEO Annex Wealth Management You, too, can become your organization’s Brand Spokesperson– with the right coaching. In my nearly 25 years as Creative Director for WTMJ, one of the nation’s legendary news-talk-sports stations, the hands-down favorite part of any day was working with clients in the recording studio. Beyond recording their […]
Okay, It’s On Sale – WHY Should I Buy?
Fine. You’re having a sale. Lower price, amazing financing, added freebies, balloons for the kiddies, and pony rides. But why should we buy your product in the first place? A lower price is not a reason to buy. It’s an incentive – a stimulus – for buying now instead of later. The reason to buy […]
Towering Redwoods: Together Is Better
If you follow Simon Sinek, #startwithwhy #togetherisbetter, you’ll love this word picture our pastor brought out this past Sunday. Towering over 250 tall, Redwood trees only have root depths of about 5-12 feet. Why don’t they fall over in the wind? Redwoods spread their roots very wide – intertwining and even fusing with nearby Redwoods! […]